PASA Connect Marketing Round Table- Melbourne (RT1) 17.10.17
In this first round table meeting ,members cover the fundamental aspects of procuring marketing services such as:
- How do we define the Marketing Services Category? What are we including?
- What are the principal challenges in managing marketing services?
- Where are the opportunities to drive greater value from the Marketing Category?
- Value of data
- Where do we obtain market intelligence/benchmarking for the category
- How can we best use the following spend levers to extract savings or deliver greater value?
- Stakeholder management
- Supplier management
Attendees:
Melissa Bihun-ME Bank
Natalie Lambrou-Michaelides-Philip Morris Ltd
Debra Birznieks-Regis Aged Care
Helen Tsiligiris-Regis Aged Care
Steve Won -GM Holden
Thomas Tuszynski -Crown Convention Centre