Session held on 27th July
About this session
Early in the crisis, retail insurance customers were often proactively offered around -15% discounts on their premiums by the TV brand car insurance companies.
Behind the scenes, however, corporate buyers were sometimes negotiating far more off, as risk profiles for some policies plummeted during lockdowns.
This presents INSURANCE as a new area of addressable spend for some INDIRECT buyers, and a new area of opportunity for buyers experienced in the category.
But, moving forward post-crisis, all buyers are looking to optimise cover -v- premium as structural changes emerge and risk-profiles change ready for 2021.
Understand the evolving dynamics of the INSURANCE CATEGORY with our expert facilitator and join your peers to compare CURRENT approaches to BUYING insurance.