As the pandemic recedes and the pressure builds to drive sales, many firms will be investing in marketing campaigns to get revenues going again.
The pressure to reduce costs is also growing for those same firms. Yet for many INDIRECT buyers, marketing services is a new area of addressable spend.
So, what are the basics of buying marketing effort? Is the rate-card the target, or your marketing process? How do you price marketing input? Day-rates? Results? Creativity?
How do you best deal with agencies or, perhaps more importantly, your colleagues in Marketing?
Your expert presenter
Milan Panchmatia runs the procurement consultancy Comprara based in Melbourne as joint-CEO and has an extensive background in both buying and selling consultancy services as well as founding and selling a Marketing Procurement Consultancy in the UK.
The time of this session is:
10.30-12:00PM AEDT (SYD, MELB)